The Way the Future Blogs

One of my early publishing efforts, the clubzine of the International Scientific Association, which was neither international nor scientific.

So many people were happy when I posted my piece on what it was like to work for a pulp house in the early ’40s that I decided to do the same for every publisher I worked for. That’s a fair-sized list of over a span of four decades — five if you count the fanzine publishing I started with, and I do. This is the list:

The list is only approximate, because that’s what some of my jobs were, approximate. I was never on the payroll at Ballantine, but in the course of delivering, let me see, 14 books to them over maybe a dozen years I might as well have been. (And by the way, don’t pay too much attention to the dates. I was actually editing Galaxy for close to ten years before I put my name on the masthead because I thought, or hoped, that Horace would recover from his medical problems and come back. And I wasn’t with Ace for a full year. It was maybe seven months before I just couldn’t stand it any longer.)

 
Related posts:

• How to Publish a Fanzine
• Popular Publications, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7
• My Life as Book Editor for Popular Science
• Future posts to come

Popular Publications ’ Super Science Stories, No. 1 &mash; yours truly, Editor.

If you made a right turn at Jane Littell’s door you found yourself in the business wing of the company’s offices, where people took care of distribution, billing, advertising and all the other grubbier parts of the publishing business. At least I suppose that’s what they did. In the four years I worked for Popular Publications I never once went there. Turn to the left. though, and you were at the pulsing heart of the pulp-paper experience.

Turning that way meant you were then heading north, paralleling the adjacent East River. On your right would be an expanse of blank wall, then two sets of office doors, then another several yards of blank walls before you came to any normal-sized office. At that point you would have passed the two king-sized offices that were the private lairs of the two makers and shakers who owned and ran Popular Publications, Harold S. Goldsmith and Harry Steeger.

What, exactly, either of them did in their throne rooms each day I can’t imagine. I am quite sure that neither of them read any appreciable number of the stories their editors bought.

Goldsmith did sign checks, I knew, but that accounted for no more than twenty or thirty minutes a week. Steeger. I thought, did carry a heavier burden, mostly because he had decreed that he personally had to approve every last cover of every painting of a cover for any of the Popular magazines before it went to the photo-engraver. (“My theory,” he told me, “is that if I just okayed covers I personally liked sooner or later I would attract enough people who agreed with me for the covers to work.” Probably it did. He never changed his tastes, and over a period of some twenty years his pulps kept returning a profit.)

The other thing that I know Steeger’s office to have been used for was conferences with his editors, generally to tell them that their newsstand sales figures were unsatisfactory and to discuss what to do about it. (Which was usually to fire the editor and give the work to someone else. Or, alternatively, to give the editor under discussion a little more money, in salary or budget — or both — in the hope that that will encourage him to make the magazine better. I had all three types of meetings with him at one time or another.)

 
Next, heading northward from the executive offices on that arm of the T, was an office intermediate in size between the White-Pohl-Littell cubbyholes and the grand palaces of Steeger and Goldsmith. This one was the property of Rogers Terrill. Rog’s official title was Editor in Chief, Popular Publications, but actually he had little to do — in a day-to-day sense, almost nothing — with any of the publications I’ve mentioned so far.

My belief is that Rogers Terrill had at one time been much more important in shaping Harry Steeger’s policies than he had become by 1939, when I went to work for Popular Publications … and Harry Steeger had gained a little more self-confidence. (A few years later when White, too, was history, some say that Steeger edited a few manuscripts, anonymously, himself.)

Then, the office next to Terrill’s and the one at the end of the line on the south side of the corridor, belonged to Alden H. Norton, whose work was similar to Terrill’s: both of them had somewhat larger spaces than the rest of us — and needed the space, because they each had a secretary sharing the rooms.

Both of them, in fact, more or less ran their own publishing companies, with ten or fifteen magazines each to get out. They could not, of course, do that by themselves. So they each had a large nearby office packed with three or four junior editors, who did all the scut work: copy-editing the ms, proofreading the two sets of proof for each magazines, writing house ads and features … yes, and reading the slush.

Come back for the story, which we’ll publish as soon as I write it.

 
Related posts:

• Popular Publications, Part 1, Part 2, Part 3, Part 5, Part 6, Part 7

Jane Littell edited Popular Publications’ romance pulps.

The thing to remember about those pulp magazines of the 1920s and ’30s is that, with a few exceptions, the stories behind the lurid covers didn’t have to be any good. Not in any literary sense, at least — the average story in a pulp magazine was about as mindless as daytime television, if not more so. (Daytime TV at least provides weather reports and stock quotations.)

Curiously, however, in terms of spelling, punctuation and grammar, pulp editors were supposed to be almost as irreproachable as the New York Times, and actually came fairly close. Better than the average American college graduate, anyway. Even the writers, on average, were reasonably good at such matters., though the actual stories they framed in these grammatical and well spelled terms came about as close to mindless as any literature ever can.

You will remember, though, that I mentioned honorable exceptions to the rule of pure trash, and there were some. One was the crime pulp Black Mask, edited by Ken White from the cubicle next to my own.

Well, let’s slow down a moment here so I can paint you a word picture. The entire suite of Popular Publications’ offices on the top, or 20th, floor of the structure called the Bartholomew Building was in the approximate shape of a capital letter T, which someone had pushed over so it was lying on its side. The down stroke of the T, which now ran east and west, was shortened, leaving on one side just room for three small offices and on the other side the wall that kept visitors penned in the waiting room until our receptionist-switchboard girl, Ethel Klock, said they could go on in. The cross-stroke of the T, now running north and south and thus paralleling the nearby East River, housed all the rest of Popular’s employees except for the two on the (former) downstroke, which is to say Ken White, with his Black Mask, and me. (I believe a deceased pulp called Railroad Stories had once been edited from the now-vacant third of those downstroke offices.)

Although Ken White was my nearest neighbor, we seldom spoke. He was rarely in his office, apparently doing most of his work at home. He was, I believe, the magazine’s third working editor, and he was charged with keeping the magazine as outstanding for quality and innovation as it had been made by his predecessors. That was no light responsibility. Black Mask had been started by the team of H.L. Mencken and George Jean Nathan as publishers, and they had turned it over to “Cap” Joseph Shaw to edit. Shaw had done wonders, recruiting writers like Dashiell Hammet and Raymond Chandler to reinvent the crime story for him. Unfortunately for Ken White, those two were no longer pounding the typewriter keys to fill the pulps, so it was a tough assignment.

White and I had the only offices in use on that abbreviated leg of the lazy-T. Everything else was on the T’s crossbar. Backtracking to where the crossbar of the T sat on the stumpy vertical, there was the office of Jane Littell, who edited Popular’s love pulps.

Janie had a background she didn’t much care to talk about, including a stint — before she began to put on the pounds — as a circus performer. She would never get explicit about it but I formed the opinion that she had been an equestrienne, one of those fearless young women who circled the ring standing on the back of a galloping horse.

Continue reading ‘Popular Publications, Part 3:
The People Who Made the Pulps’ »

205 East 42nd Street, erstwhile headquarters of Popular Publications.

 
What a Major Pulp House Was Like in 1939

Harry Steeger didn’t take me into his confidence about his reasons for adding fifteen or twenty new half-cent-a-word titles to his existing string of twenty or thirty penny-a-word pulps, but I can see what he might have been thinking. At a penny a word, the average pulp cost about $600 an issue for stories. Cut the pay to a half cent and you’ve cut the cost of each issue by $300 — meaning, if you can keep the newsstand sales at the same figure, there will be $300 more of profit each month for each magazine.

Actually there will be more profit than that, because Steeger didn’t go to the extravagance of hiring editors for each of the new magazines. He simply told his existing editors that they would be producing a new magazine as well as the old.

In fact he went to some trouble, I really don’t know why, to conceal that fact in each new Western, air-war, sports or crime magazine. Each one came with the made-up name of an “editor” in the lists that went to the writers’ magazines. Al Norton might have been handed the new half-cent Battle Birds to produce, along with his existing air-war Fighting Aces, but the writers were informed the half-cent’s editor was someone named Archie Bentwhistle.

This made some problems when a writer came looking for, or trying to phone, the nonexistent Archie. Our receptionist/switchboard girl, Thel Klock, was instructed to tell all such troublemakers that Mr. Bentwhistle’s wife was very ill and he hadn’t been in the office for several days, and in fact she had no idea when he would be in again. However, she was instructed to tell the troublemaker, she could connect him with Bentwhistle’s trusted, associate — fill in the name of the actual editor — who was taking over some of his work while he was out, and might be able to help the visitor.

Steeger’s little deceptions were helped along by an oddity in Popular Publications’ street address. The building (of which Popular occupied most of the top floor, and indeed at a later date added on a penthouse for more office space) was located at 205 East 42nd Street in New York City. However, it was a pretty good-sized building. The entrance lobby went right through the block to a second entrance at 210 East 43rd Street, which address Steeger seized on to become the address on the new publishing company of Fictioneers, Inc., into which he swept all the new half-cent magazines.

I don’t know who was fooled by all this. Not many people, I suspect, or at least not for long. The myth of a separate company with different but real human editors was allowed to expire. And I think most of the half-cent magazines were allowed to continue, side by side with the elite penny-a-worders, returning their better profit margins to the two men, Harry Steeger (for editorial) and Harold S. Goldsmith (for business), who owned the company … at least until the grinding pressures of World War II began condemning so many of the pulps to extinction.

 
More on this subject soon, that is, if I find time soon to write it.
 
Related posts:

• Popular Publications, Part 1, Part 3, Part 4, Part 5, Part 6, Part 7

Harry Steeger

In the late 1930s, I was a teenage science-fiction fan and would-be writer. I had come to know a number of editors of the existing science-fiction pulps by reinventing myself as a literary agent and visiting them at their offices, offering them the latest stories written by some of my fan friends. The writers were pretty amateurish and my sales of them around zero. Still, the deception wasn’t entirely implausible. A couple dozen of us would-bes had formed ourselves into a fan club called The Futurians. Drawn from that pool, some of my clients were Cyril Kornbluth, Don Wollheim and Isaac Asimov, and they were all already coming fairly close. Close enough, at least, to be taken at least slightly seriously by the editors.

What I noticed about the editors was that they spent much of their time reading science fiction. Well, that’s what I was doing, too, only I was doing it for nothing. I summoned up the nerve to ask one of the friendlier editors, Robert Erisman, if he would like to hire me as an assistant. He didn’t laugh at me. He didn’t even tell me what I am sure was true, that he didn’t have a budget for an assistant or any hope of being given one. But he did tell me that he had heard that some new magazines were coming out from Harry Steeger of Popular Publications, way at the far end of 42nd Street (Erisman’s office was almost as far west as you could go on 42nd Street, in the old green glass McGraw-Hill Building, while Steeger’s, between 2nd and 3rd Avenues, was almost as far as you could go east — that is, in either case, without running into a river.). So why didn’t I, then, go see Mr. Steeger and see if he might hire me to edit a science-fiction magazine for him?

So I did, and, wonder of wonders, Mr. Steeger did. He said I could start right away. He cautioned me that these new magazines he was adding would be paying only a half-cent a word, instead of the traditional pulp penny, and to be consistent, all he could pay an editor for them, like me, was $10 a week, which even in 1939 was starvation wages. (I learned later that I wasn’t even the worst-paid of his new hirees. A young man named Costa Carousso was hired at about the same time, and his deal was that he would be paid nothing for his first three months and then raised to $10 a week. Curiously when Carousso, like me, got swept up into the Air Force a couple of years later, they turned us both into weathermen.)

What he didn’t tell me, but I found out for myself soon enough, was that none of the editors got paid very much, but were all expected to write enough stories for themselves to add up to a passably almost decent income. I volunteered the information that I would prefer to do my own typing and there, too, he managed not to laugh in my face, since that was what all the editors did. He simply walked into an unused office, poached a typewriter off its desk, carried it a few yards down the stem of the great T the offices were laid out in, set it down on that desk and said, “This will be your office. My secretary, Peggy Graves, will come to see you tomorrow and answer any questions you may have, Good luck.” And he walked back to his own office, leaving me to enjoy my very own desk, in my very own office in my very own employer’s publishing company.

Would you believe it, I was 19 years old and actually a professional editor.

(There is one memory from that day that still rankles a bit. All this had taken place on a Thursday, almost all of which I spent in the Popular office. The next day was Friday, which I spent working there. When, the following Friday, Peggy marched through the offices, depositing a paycheck on everyone’s desk, mine was for the five days of that week, with nothing for the Friday and most of Thursday of the week preceding. I contend that I am owed 1-1/2 days pay, or $3, for that week, that I have been owed it now for the better part of a century, and that the debt should have been earning, and compounding, interest all these years. Only I don’t know who to send the bill to.)

 
More to come.

 
Related posts:

• Popular Publications, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7

Robert Silverberg

Although Robert Silverberg was born (in Brooklyn, home of literary giants) in 1935, his first novel, a juvenile entitled Revolt on Alpha C, was not published until 1955. Asked to explain this prolonged period with no new book appearing, Silverberg is quick to respond. “What do you think, I’m some kind of freak who never has periods when he just can’t seem to get words on paper? I’m human, you know. Just last week I had a really scary episode of writer’s block that lasted from about 10:45 in the morning almost till lunch.”

Nevertheless he carries on. His current total is 245 books — sorry, 246 books and more than — no, make that 249 books, as the latest one was a trilogy. . . .

Well. perhaps some of that is slightly exaggerated, but it’s true that Silverbob has an almost pathological craving to produce books at very near an Isaac Asimovian pace. For some time the more critical (read j-e-a-l-o-u-s) members of the field of science fiction’s commentators contented themselves by sneering that most of his output was pure pulp and thus was not to be taken seriously. However, when science fiction began to be taken seriously indeed, in the decade of the 1960s, Silverberg began to write a new kind of science fiction. The volume became somewhat less, but the stories themselves — “Nightwings,” “Passengers,” “Good News from the Vatican” and many more — began to reveal a color, an intensity and a probing of values of kinds seldom revealed in his earlier work, and the Nebulas and Hugos began to accumulate,

 
I think I can claim a tiny fraction of the responsibility for Robert’s development over that period, for reasons which I don’t think either of us has made public before. . . . Although science fiction had always been his primary field of writing, it wasn’t the only kind of writing he did. He had schooled himself to be a money writer. When science-fiction publishing prospered, Bob wrote largely science fiction. When sf markets cooled off a little, he switched to action pulps, juveniles or, now and then, a leavening of porn. His income remained stable and comfortably high.

But Bob was a birthright science-fiction fan. His first attempts at doing any writing of his own were science fiction. He still read the magazines for pleasure, and he missed the expansive freedom science fiction gave its writers.

By the early 1960s, I had become the editor of the Galaxy group of science-fiction magazines. And one day, opening my mail, I was pleasantly surprised to find a letter from Bob Silverberg. It said, as nearly as I can remember:

Dear Fred:

I’m missing science fiction. I want to write more of it.

The trouble is that all of this other stuff I’ve been writing is a guaranteed acceptance. If Editor A asks for a 10,000-word Western I know that once I write this 10M piece about how the cowboy wants to marry this farmer’s daughter but her father hates the ranchers — but then it gets worse because the cowboy’s drunken cousin, who is a prospector, has a mule that kicks over a lantern in the farmer’s hay loft and — Well you get the picture. Editor A gets his story, and a week or so later a check for 10,000 words appears in my mailbox.

I don’t have that assurance with science fiction, and it slows me down when I think of writing some. Can you help me?

Well, of course I could. We got together for a lunch to talk it over, and we wound up with a deal He would write sf stories and send them — all of them — to me. I would issue a check, probably before I even read the story, because I committed myself to buy everything he sent.

I did keep one escape route for myself. If I ever got a story from Bob that I really disliked, I’d buy it anyway, but then I had the privilege of canceling the deal from that point on.

Of course, I didn’t think that would ever happen. I recognized that even Bob was capable of producing a turkey now and then. But I was pretty sure that wouldn’t happen often, and when it did the fans would read it and say, “Wonder why Silverberg is off the mark this time? Wonder what he’ll do on the next?”

Even that never happened. After some years my time to edit those magazines ran out and so I turned Bob loose and moved on.

 
More to come.

 
Related posts:
Robert Silverberg, Part 2