France doesn’t have a Madison Avenue, but it sure has some enterprising Mad Ave type advertising people. At last year’s Cannes Lions advertising festival, some of them were unwilling to wait until consumers could read and write — or even walk on two feet — to start inducting them into their duties to Consume. So they got to work.
They prepared billboards aimed at selling products to pre-humans, in this case capuchin monkeys. One billboard had a giant shot of a female capuchin’s genitalia, the other of a somewhat less enthusiastic male. (Unfortunately we cannot display either ad in a family blog like this one.)
What they do not report is what commodity they were trying to get the monkeys to desire, but if this impels other advertisers to go after that untapped pre-human audience, we’ll be sure to let you know.
If you don’t know who Fowler Schocken is, take a look inside the covers of that grand old classic The Space Merchants, by two of my favorite writers (one of whom is C.M. Kornbluth), now available in a handsome 21st-century edition. Available at all good purveyors of the written word.)